Away from all the hipster coffee shops, crowded outside patios, and the noise of Kitchener’s busy downtown, you will find FourAll Ice Cream’s small but charming Tasting Room.
Tucked away at the back of a parking lot at 141 Whitney Place in Kitchener, FourAll is truly a hidden gem—you would never expect that a parking lot would hold such a treasure.
And a treasure unique to each individual at that!—you see FourAll has something for everyone—from vegan options to light fruity sorbets, classic flavours like Chocolate, to childhood creations like Tiger Tail; there’s something for every single member of the family.
There isn't a more perfect place for any family to get some ice cream during summer.
Though not located in highly trafficked area, FourAll sure seems to enjoy a bustling number of people during the hot summer days in the KW region.
“Everyone loves ice cream,” Ajoa, creator and owner of FourAll comments.
And everyone loves ice cream that anyone and everyone can enjoy! Part of the reason why FourAll has become so beloved by the Waterloo region—there is something for each type of individual.
Better Ice Cream For Everyone
It’s a unique experience for everyone and anyone. There is no “target” market here. FourAll is for all!
Ajoa really prides herself in the experience for every single one of her customers—it’s even in the name is itself.
The “four” comes from the number of people in Ajoa’s family: a husband, two daughters and herself. All with different tastes, preferences, and dietary restrictions.
This is why it was important for Ajoa to create something that fit “all” members of her family and any other family.
You see why it is “Four” All now? The four pillars ensure there are always flavours available to fit every one’s tastes: Childhood, Vegan, Foodie, & Classic.
Natural, Local, Mindful Ice Cream
As FourAll grows, its two basic principles remain at its core, “Ice cream for the people,” and “Natural, local, mindful.”
All flavours are inspired by traditional flavours but they are crafted a little differently. There is no artificial flavouring instead the flavours come from natural sources and are sweetened using raw organic sugar, honey or maple syrup—no corn fructose syrup here!
This ice cream is actually really better for you—and for your taste buds.
Ajoa uses only the best ingredients and is very keen on giving back to her community by working with local farmers to source her ingredients.
She works with the seasons, coming up with seasonal flavours that can blow anyone’s tastes buds from Roasted Strawberry and Rhubarb Sorbet to Strawberries and Cream. But also pulls at your heart strings with childhood flavours like Bubblegum and Tiger Tail.
And yes, still all natural! For the Tiger Tail flavour, Ajoa paired up with the well-known organic juice brand, Kiju to achieve the flavour.
The mindfulness is not only about being mindful about her product but about her customers too. Ajoa wants to create flavours that make sense—its not just about creating any flavour.
Like Every Single Scoop, Every Customer Is Special
Like every scoop is special, every customer is too! FourAll is a truly unique and personalized experience for every single person.
Even if the line is out the door, every customer gets the same treatment. Customers are encouraged to ask questions about the flavours and ingredients and are welcomed to try any and all the flavours before making their choice.
One thing is for certain, you won’t leave FourAll unsatisfied—quite the opposite actually—you’ll be waiting to come back!
So make sure you venture out to the back of 141 Whitney Place to share and enjoy some FourAll Ice Cream with your friends and family. No matter what age, you will all be screaming for ice cream!
Taste Local Taste Fresh! (September 10th 2017)
Four All will also be participating in this year’s Taste Local Taste Fresh event at Steckle Farm. They will be one of the 17 chefs and restaurants present and will create one-day special features. It’s something you can’t miss! Early bird tickets are still available here.
See you all at Taste Local Taste Fresh!